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Writer's pictureRick Nappier

Business Owners: What's Your Relationship Bandwidth?



Recently, I identified a metric within the business owner community which correlates with massive success or performing just satisfactory.


The relationship bandwidth is real.


Looking back over the past 20 years, I can link successful business owners and wide relationship bandwidths.


What is the relationship bandwidth?


A wide relationship bandwidth has several inputs. In order of importance, the inputs are:


  1. A large number of contacts made.

  2. The business owner is generally friendly.

  3. The business owner lets prospects do most of the talking (80/20).

  4. Product or service conversations are focused on prospect's needs.

  5. The business owner gives the prospect a great pre-sale appointment experience.


There is a unique, professional quality a business owner has when he or she has a wide relationship bandwidth.


Based on my experiences, a wide relationship bandwidth:


  • meets new people easily

  • closes more transactions

  • service fees are not negotiated

  • minimizes offering price discounts

  • referrals are plentiful


The 321 Biz Dev sales system training and business development services are ideal for business owners with natural, wide relationship bandwidths or for those looking increase their relationship bandwidths.


Please do not hesitate to call or email us if 321 Biz Dev can help your business increase your organization's relationship bandwidth.


Thanks for reading this article and listening to the podcast episode.


Wear your relationship bandwidth well!


Rick Nappier, CEO

321 Biz Dev LLC



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