How 321 Packages 20 Years Sales Experience For Salespeople

How 321 Packages 20 Years Sales Experience For Salespeople

Small changes can make a Big Difference! Our company has an interesting beginning since 2009. And, we are excited to announce today, 321 is growing every single day.

Our company’s goal is to help small business owners and salespersons improve performance, productivity and profitably, or the 3 P’s. To match our company’s goal, our 2018 slogan is: “321 clients never work alone”. This slogan has had a significant impact on how 321 introduces its sales training and business development services to the public.

The biggest challenge our company had over the last three years was how to take 20 years of sales and business development experience and encapsulate it into a marketable service which appeal to prospects seeking to improve their skills.

Said another way, is there such a pill a new salesperson or small business owner can swallow to all of sudden get caught up and move forward in their business?

The answer is NO.

There is no method to accelerate the learning curve to help a brand new salesperson or small business comprehend and execute, in a few short weeks or months, sales knowledge painstakingly acquired over 20 years. To believe so cost our company probably several hundreds of thousand of dollars over the three-year period every single day.

This blog and radio show will try to explain why our company adopted the slogan: “321 clients never work alone”.

And, this is where the story begins.

We have to go back in time for me to tell this story. No success or experience used today was created today…or even in the last 5 years. Often, especially as in life, and definitely in sales, it may take years to figure things out…especially when there are little to no training platforms from which to learn.

You will need to listen to the radio show to hear detail about how each of these life experiences contributed to my company’s attitudes toward selling.

  • Experience at 15 years old.
  • Experiences in the military.
  • Experiences in corporate America. (Dora, Mary K, Mary C, Ira (VP), Bennie (VP), Michelle (VP)
  • Experience in independent sales (Larry, Steve, Mark A, and Melvin)
  • Personal and financial disaster during the 2008 real estate crisis (credit to my wife for sticking by my side)
  • Starting the company through reinventing myself.
  • Social media and digital marketing trends.

So let’s talk about ego. I have one. Every salesperson and small business owner has an ego.

There is a good article that talks about ego. There are three ego layers. The second ego layer is an important one with respect to how 321 delivers its services.

“This ego layer engages in secondary process thinking, which is rational, realistic, and orientated towards problem-solving. If a plan of action does not work, then it is thought through again until a solution is found. This is known as reality testing and enables the person to control their impulses and demonstrate self-control, via mastery of the ego.”

It is this second ego layer that is responsible for how I think…and it started a long time ago from the time I was 4 years old when my grandfather who built houses in Tampa, Florida taught me how to read a ruler and how use fractions.

The disappointing part of my journey is the 2008 real estate crisis caught me off-guard. I felt totally unprepared for the first time in my life.

So, can I say there are desire and motivation components to succeed in my DNA? Yes, I can say that.

But what I think really is the drive is the desire to figure things out. And I give credit to the people I previously mentioned.

To conclude, our company’s mission is to help salespeople improve the 3 P’s through “321 clients never work alone” slogan, originating from my personal desire to fix things.

If our company wants to succeed, we have no choice but to work alongside our clients. There is not enough time and the learning curve is too long for most salespersons and small business owners to realize success without our assistance.

Experts, who measure the time it takes for a full-time salesperson to become proficient in sales, say it takes 10 months of 40 hours a week of hands-on experience.

Fix. Apply. Measure. Improve. Apply. And the cycle starts all over again.